TotalEnergies AFCON Case study
TotalEnergies AFCON Case study on Kimbi blog
Africa’s leading Energy & Fuel Company, TotalEnergies launched an online campaign during AFCON 2021 as it was a sponsor of the 2021 season which was played in Cameroon (2022). They wanted Cameroonians and the world at large to know more about their newly added services and new name ( changed from Total to TotalEnergies ).
Their main objective was to make their brand more visible and we understood what they wanted and we strategized on how we will place their contents on our platform which delivered awesome results for the period of two weeks
Below are the different formats we activated for them.
– Social media promotion ( Facebook, Instagram & Twitter )
– Website pinned posts
Facebook promotion.
For the promotion we did TotalEnergies on Facebook, we used three ways since it was before the official start of the tournament. During the city trophy tour, we will go live on Facebook page and show our followers what’s going on at the different stations we visited, while we record videos of mola and some entertaining moments and repost later for those that were not live to watch.
2) As one of the most visited entertainment website in Cameroon, we used different tools to make the brand more visible as at the end of every tour day, we put up a summary article of what happened during the tour day and pin the post at the top of our Homepage
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Ivory coast 0:0 DR congo
The match will end in a draw during regular playing time. Host nation to win in penalty kicks.
Sebastian Haller to score first
Ivory coast 2:1DR congo
Ivory coast 2:1 DR congo
Congo 1 ivory coast 0
Ivory coast 2
DRC Congo 0
DR congo 5:4 Cote D’Ivoire
Dr Congo 3:1 Ivory coast
DR Congo 1-2 Cote….
Ivory coast 1_1 DR congo
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2-1ivory coast win
Kessie scores first goal
Cote divior 1 vs 0 dr comgo6
Congo 1 ivory coast 0
Congo 2 ivory coast 0.
Congo 1: 0 avory Coast
Ivory Coast 1-1 DRCongo
Ivory coast 1:0 DR Congo
.Frank kessie to score
Wissa of congo to score first
Congo win 1-0
Congo 2:0 côté
Congo 2:0 Ivory Coast 🇨🇮
Ivory 2 _0 Congo
Sebastian Haller to score the first goal
Ivory coast to win 3-0
Ivory coast 0-2 Congo
🇨🇮1-1🇨🇩
Wissa to score first goal
Camryn Blevins
Nigeria 1 South 0