Entertainment and Arts

This is a Case Study of Mimie and Reaktor Cameroon Collaboration from 13th Jun 2022 till present ( February 2023)

Mimie signed the brand deal for the Reaktor energy drink on June 13th, 2022. The deal came at a time when Mimie was rebranding in music and acting. With such perfect ti, ming she ushered in a new era in the company. The company also unveiled its Reaktor Dark Power brand coupled with Mimie’s successful single “Faya”, it was the perfect match. The Reaktor Dark Power brand is familiar among young people.

Mélanie Ngoga well known as Mimie is an Afropop and RnB artist. Very young, she showed an affinity for the artistic world and turned to the cinema. She dreams of a career as an actress and between two shoots, also participates as a model in several video clips. One thing led to another, she discovered a real passion for music and she tried singing. Encouraged by her family and loved ones, she decided to devote herself entirely to it and make it her profession. She is the very first musical artist and actress in her family.

Many years on she’s won awards and dropped some of the industry’s biggest hits. 

ENERGY DRINK REAKTOR

Reaktor is a range of energy drinks developed by MONARCH BEVERAGE COMPANY, it is bottled and distributed in Cameroon by SOURCE DU PAYS S.A. Reaktor is a very effective energy drink against fatigue and gives you energy and well-being.

As an energy drink, it is effective in fighting the lack of energy and fatigue. This is why it has the preference of students during exams, overworked workers, athletes, or simply night clubs. It provides greater fatigue resistance. Thus, it allows bearing a certain workload physical or intellectual for a rather long duration. It increases your reaction capacity. It is an ideal drink for all dynamics. Made from Supermont natural mineral water, Reaktor is an energy drink very effective against fatigue and provides you with energy and a feeling of well-being.

Reaktor has received huge intakes because of the deal. The Dark Power is the number one energy drink in the nation. Mimie on her part had an amazing 2022 sop the deal came in to amplify her brand. She had a concert in the West Region which further exposed her art and the drink.