As we all know Don Jazzy is the founder of Marvin Records who falls among five best record labels in Africa, he has made talents like “D’banj, Tiwa savage, Rekardo banks, Rema…” blow let’s discover “Theo ATM” who is the founder of Atm Entertainment.
I have taken out time and studied their moves as a record label owner and how he interacts on social media. As we all know, Record Labels do not have “fans” but has Marvins Records has proved us wrong and ATM Entertainment is gradually doing the same thing.
Many people thought ATM Entertainment will fall immidiately when they terminated their contract with Fhish but that didn’t happen. Theo is one of the most supportive Label owners who supports anything related to entertainment.
He recently started a “No filter” live session which he interviews Celebrities on Instagram and the followers of the label’s page are growing very fast, I will call this a smart move because with the audience he is building, he will be able to market any artist under the label easily.
He Is very active on social media and shares his opinions most often on trending topics just like @donjazzy and He has been able to seperate himself from the “bossy record owners” who lack social media presence and make everyone around him feel they belong.
He Organized one of the most successful concert/show in 2020 “The Diaspora invasion” which recieved a massive turn up even though he is not based in Cameroon.
When it comes to support, he is actually a pillar that supports upcoming artist even when he doesn’t know them (Khoruz, Fuchor..) and push their content on his platform.This is what Don Jazzy has been doing in Nigeria for a while now and no other record label boss has been able to do it.
To me the only difference with them is that Theo doesn’t song or produce but Don Jazzy does
What do you know love about ATM Entertainment ?