Founder of eNow Digital shares knowledge about the Three Big Ps for success today in any Music Industry .

Entertainment and Arts

Founder of eNow Digital shares knowledge about the Three Big Ps for success today in any Music Industry.

So I decided to take on some Music Business courses online to broaden my knowledge in that sector so as to explore other avenues.

Started with a course offered by Berklee College of Music and it is amazing so much knowledge out there. Here is what the instructor had to say:

The Three Big Ps for success today in any Music Industry.


1. Powerful Product

Well, powerful product can be a great song, married with a great performance, by a great recording artist, produced by a great producer, in a great studio. And mind you, the studio doesn’t have to be a 48-track, digital, huge room type of studio. It can be a bedroom studio. You can create great product there.

Powerful product is an asset that grows in value over the years. And that’s really what the music business is based on, assets

that grow in value.

George Enow – CoFounder & CTO Mungenow Stays, CEO eNow Digital

2. Proper Perspective

You know, many artists, when they have a hit record, their first hit record, think that they should be millionaires within six months to a year. They think it’s a given that that’s going to happen.

Well, trust me, many times, the fame doesn’t equal the fortune.

And you have to have the proper perspective to understand that, to understand the business and how it functions. And at the same time, you have to recognize that you have to love this business. You have to have passion for it if you’re going to stay in it. If you want to be in it, you have to love it.

3. Professional Attitude.

Well, it’s important for you to get a great education in the business dealings behind music. You need to understand what copyrights are, what contracts are, and the

various provisions in contracts, how you’re accounted to.

And here is the last part of professional attitude, that’s possibly even more important than the first part, and that is having respect for the people that you work with, having respect for all of the people that you come in contact with in the music business.

You never know when that intern or that receptionists, for that matter, might become the next president of the label you’re involved in.

And remember, every time the music gets played, somebody gets paid.

And if you’re an artist, songwriter, or producer, I feel that you should get paid, not played.

John P. Kellogg

Assistant Chair of Music Business Management 

• Berklee College of Music


This post was copied from his Facebook account as you can see the o



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