Case Study of Locko and American Cola Brand ambassador deal (From 10 most Impactful Brand Ambassador deals in Cameroon)
This is a Case Study of Cameroonian artiste Charles Arthur Locko Samba well known as Locko and american Cola in Cameroon
Locko is one of Cameroon’s most prolific artists. By his civil name Charles Arthur Locko Samba born on May 8 , 1992 in Douala, is a Cameroonian singer, songwriter and beatmaker of R&B and afropop. He made a name for himself by posting a large number of covers of popular songs on the video-sharing site YouTube .
He is the first Cameroonian to launch a Youtube cover channel. At the time, he moved under the pseudonym of Shawmey Locko.
In 2014, he joined the Big Dreams Entertainment label and recorded his first song Perfect Girl in collaboration with the Cameroonian singer Numerica. In 2015 , he abandoned “Shawmey” to now call himself simply Locko, the name under which he then signed his first solo single entitled Margo. In 2017, iI was presented as the Cameroonian RnB revelation of the year by the French magazine Paris Match . InJune 2018, he joined the stable of Universal Music Africa under which he released his top 3 albums. He saw out his contract with UMA towards the end of last year and he been riding as a solo artiste.
American Cola soft drinks are a range of soft drinks developed by MONARCH BEVERAGE COMPANY, it is bottled and distributed in Cameroon by SOURCE DU PAYS S.A. During its 30-year history, the brand American Cola went from a cola superior to many highly personalized flavors. Made with Supermont natural mineral water, American Cola soft drinks are an explosion of taste, a unique blend, a sparkling recipe for moments of intense pleasure.
• American Cola Regular
• American Cola Zero
On May 30th, 2022, American Cola struck a deal with Locko presenting is as the brand ambassador. With Locko as the face of both American Cola brands, the company has experienced huge expansion in Cameroon while supplying quality to masses.
The brand has also supported Locko’s career giving him visibility from huge billboard ads. Also as a healthy drink, it’s become a lifestyle. As a top artist, having a healthy lifestyle is primordial. It is in line with he company’s objectives.
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